{"id":2694,"date":"2019-01-19T23:05:48","date_gmt":"2019-01-19T21:05:48","guid":{"rendered":"http:\/\/oyasanli.com\/oyasblog\/?p=2694"},"modified":"2020-05-23T20:13:24","modified_gmt":"2020-05-23T17:13:24","slug":"dijital-donusum","status":"publish","type":"post","link":"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/","title":{"rendered":"Dijital d\u00f6n\u00fc\u015f\u00fcm"},"content":{"rendered":"\n<!-- Facebook Like Button Vivacity Infotech BEGIN -->\n<div class=\"fb-like\" data-href=\"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/\" data-layout=\"standard\" data-action=\"like\" data-show-faces=\"false\" data-size=\"small\" data-width=\"450\" data-share=\"1\" ><\/div>\n<!-- Facebook Like Button Vivacity Infotech END -->\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img data-attachment-id=\"2695\" data-permalink=\"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/1b4fe8a9-b2e6-492d-8d07-2ba1b0c7e3b6-motion\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION.gif?fit=568%2C758&amp;ssl=1\" data-orig-size=\"568,758\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION.gif?fit=225%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION.gif?fit=568%2C758&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION.gif?resize=225%2C300&#038;ssl=1\" alt=\"Dijital d\u00f6n\u00fc\u015f\u00fcm\n\" class=\"wp-image-2695\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n\n<p>Bug\u00fcne nas\u0131l geldi\u011fimizi anlamak i\u00e7in end\u00fcstriyel devrimlerle ba\u015flamak laz\u0131m belki. Bu devrimler hakkinda bilgisi olmayan var mi? Eminim hepinizin ge\u00e7mi\u015ften az \u00e7ok haberi vard\u0131r, yoksa okuyup \u00f6\u011frenebilirsiniz; <a href=\"https:\/\/oyasanli.com\/oyasblog\/2018\/08\/25\/ilk-sanayi-devriminden-gunumuze\/\">Ilk Sanayi Devriminden G\u00fcn\u00fcm\u00fcze <\/a><\/p>\n\n\n\n<p>Ben mainframe zaman\u0131ndan yani 3 cu devrim zamanindan bug\u00fcne geldim. 59 do\u011fumluyum 76\u2019da lise\u2019den mezun oldum, 81\u2019de \u00e7al\u0131\u015fmaya ba\u015flad\u0131m, 82\u2019de \u00fcniversiteden mezun oldum. 2003 senesinde de bilgi i\u015flem m\u00fcd\u00fcrl\u00fc\u011f\u00fc yaparken emeklilik hakk\u0131m\u0131 kazan\u0131p emekli oldum. Emekli olana kadar yapt\u0131\u011f\u0131m \u015firketlerin, firmalar\u0131n, fabrikalar\u0131n bilgisayar ile do\u011fru donanmalar\u0131n\u0131 sa\u011flamak, i\u015flerini kolayla\u015ft\u0131racak yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmlerini kimi zaman \u00fcretmek, kimi zaman aray\u0131p bulup sat\u0131n almak oldu. \u0130lk ba\u015flarda \u015firketlerinin amac\u0131 do\u011fru kar\/zarar tablosunu haz\u0131rlayabilmekti. \u015eimdi ise daha ucuz hammaddeye, daha farkl\u0131 pazarlara, t\u00fcm d\u00fcnyaya nas\u0131l ula\u015f\u0131r\u0131m? T\u00fcm d\u00fcnya ile rekabet edebilmek icin ne yap\u0131p maliyetimi d\u00fc\u015f\u00fcrebilirim? Gibi sorulara cevap ar\u0131yoruz.<\/p>\n\n\n\n<p>\u0130lk devrim ile ikinci aras\u0131nda 50 y\u0131l, ikincisi ile \u00fc\u00e7\u00fcnc\u00fcs\u00fc aras\u0131nda 46 y\u0131l ve \u00fcc\u00fcnc\u00fc ile d\u00f6rd\u00fcnc\u00fc aras\u0131nda ise 20 y\u0131l gibi bir fark var. H\u0131z m\u00fcthi\u015f, 9 y\u0131l ge\u00e7mi\u015f ama biz 5ci devrimden konu\u015fmaya ba\u015flad\u0131k bile. Evet, h\u0131z m\u00fcthi\u015f! Bazen d\u00f6n\u00fcp bakt\u0131\u011f\u0131mda inanmakta zorlan\u0131yorum, ne kadar b\u00fcy\u00fck bir h\u0131zla ilerleme s\u00f6z konusu. <\/p>\n\n\n\n<p>Buna ra\u011fmen, World bank\u2019in ocak ay\u0131 d\u00fcnya kalk\u0131nma raporunu inceledi\u011fimde halen 4.4 milyar insan\u0131n internet ba\u011flant\u0131s\u0131 olmad\u0131\u011f\u0131n\u0131, 2 milyar insan\u0131n dijital teknolojiye hen\u00fcz dokunmam\u0131\u015f oldu\u011funu, 400 milyon insan\u0131n mobil sinyal aral\u0131\u011f\u0131 d\u0131\u015f\u0131nda ya\u015fad\u0131\u011f\u0131n\u0131 okumak m\u00fcmk\u00fcn.. Mesela a\u015fa\u011f\u0131daki geni\u015fbant fiyat haritas\u0131na bakal\u0131m, d\u00fcnya \u00fczerinde bu konudaki geli\u015fmeler halen devam ediyor, \u00f6zellikle Afrika\u2019da. <\/p>\n\n\n\n<p>\u0130kinci sanayi devriminin, yakla\u015f\u0131k %16\u2019lik k\u0131sm\u0131 d\u00fcnya \u00fczerinde hen\u00fcz tam olarak ya\u015fanmam\u0131\u015f durumda, International Energy Agency\u2019nin 2018\u2019de yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re yakla\u015f\u0131k 1.1 milyar insan\u0131n hala elektri\u011fe eri\u015fimi yok.  <\/p>\n\n\n\n<p>Deyim yerindeyse, bug\u00fcn\u00fcn foto\u011fraf\u0131nda halen 2.ci sanayi devrimi ve 3c\u00fc s\u00fc yay\u0131lmaya devam ederken biz d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc anlamaya \u00e7al\u0131\u015f\u0131yoruz, bir yandan da 5 cisinin yolda oldu\u011funu g\u00f6r\u00fcyoruz. <\/p>\n\n\n\n<p>Sanayi devrimleri her zaman d\u00fcnyaya egemen olup de\u011fi\u015fime sebep oldu. 5ci teknoloji devrimi daha h\u0131zl\u0131 ve daha \u00f6l\u00e7eklenebilir olacak ve \u00f6ncekilere g\u00f6re \u00e7ok daha fazla insan taraf\u0131ndan benimsenecek. Her sanayi devrimi ile birlikte Gayri Safi Yurti\u00e7i Has\u0131la-GSY\u0130H&#8217;da \u00f6nemli bir art\u0131\u015f sa\u011fland\u0131 ve ya\u015fam tarz\u0131 kolayla\u015ft\u0131, geli\u015fti.(Yani Gayri Safi Yurti\u00e7i Has\u0131la &#8211; GSY\u0130H, belirli bir d\u00f6nemde -genellikle bir y\u0131l- bir \u00fclkenin ulusal s\u0131n\u0131rlar\u0131 i\u00e7inde, \u00fcretim fakt\u00f6rlerinin katk\u0131s\u0131 sonucunda olu\u015fan nihai mal ve hizmetlerinin toplam de\u011ferini g\u00f6sterir. Farkl\u0131 bir ifadeyle, \u00fclke s\u0131n\u0131rlar\u0131 i\u00e7inde yarat\u0131lan katma de\u011ferlerin toplam\u0131 GSY\u0130H olarak ifade ederiz.) <br>\nG\u00fcn\u00fcm\u00fczde ilerleyen devrimde robotik, makine \u00f6\u011frenmesi, yapay zeka ve bir g\u00fcn sanayi devriminin bir par\u00e7as\u0131 olaca\u011f\u0131n\u0131 kimsenin d\u00fc\u015f\u00fcnemeyece\u011fi bir\u00e7ok \u015fey var, uygun fiyata uzay yolculu\u011fundan, 3 boyut bask\u0131l\u0131 insan organlar\u0131ndan bahsediyoruz.  <\/p>\n\n\n\n<p>\u201cMakineler i\u015fimizi yapmaya geliyor\u201d y\u00fczlerce y\u0131ld\u0131r bu endi\u015feyi duyuyoruz &#8211; en az\u0131ndan 18. y\u00fczy\u0131l\u0131n ba\u015flar\u0131ndan beri  dokumada sanayile\u015fme, \u00fcretkenli\u011fi art\u0131rd\u0131 ve ayr\u0131ca binlerce i\u015f\u00e7inin soka\u011fa at\u0131laca\u011f\u0131 endi\u015fesini yayd\u0131. Yenilik\u00e7ilik ve teknolojik ilerleme bozulmaya neden oldu, ama yok ettiklerinden daha fazla da refah yaratt\u0131. Bug\u00fcn, inovasyonun h\u0131z\u0131 artmaya devam ettik\u00e7e ve teknoloji hayat\u0131m\u0131z\u0131n her b\u00f6l\u00fcm\u00fcn\u00fc etkiledi\u011finden, yeni bir belirsizlik dalgas\u0131yla kar\u015f\u0131 kar\u015f\u0131yay\u0131z.<\/p>\n\n\n\n<p><em>Peki i\u015f mimarisi bu devrimler sayesinde nas\u0131l de\u011fi\u015fiyor?<\/em><\/p>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/oyasanli.com\\\/oyasblog\\\/2019\\\/01\\\/19\\\/dijital-donusum\\\/\"}'  class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img data-attachment-id=\"2696\" data-permalink=\"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/2019-01-09-3\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?fit=1005%2C473&amp;ssl=1\" data-orig-size=\"1005,473\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2019-01-09 (3)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?fit=300%2C141&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?fit=700%2C329&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"329\" src=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?resize=700%2C329&#038;ssl=1\" alt=\"\" data-id=\"2696\" data-link=\"https:\/\/oyasanli.com\/oyasblog\/?attachment_id=2696#main\" class=\"wp-image-2696\" srcset=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?w=1005&amp;ssl=1 1005w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-09-3.png?resize=768%2C361&amp;ssl=1 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" data-recalc-dims=\"1\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>\u0130\u015f d\u00fcnyas\u0131na bakt\u0131\u011f\u0131m\u0131zda hammadde tedarik\u00e7iler taraf\u0131ndan sa\u011flan\u0131p, \u00fcreticiler taraf\u0131ndan \u00fcr\u00fcnler \u00fcretilip, da\u011f\u0131t\u0131c\u0131lar tarafindan bu \u00fcr\u00fcnler piyasaya haz\u0131r malzeme olarak sunuluyor. Basit, yatay bir i\u015fleyi\u015f s\u00f6z konusu. Bunun sonucu olarak, firmalar daha \u00e7ok yatay olarak entegredirler, y\u00f6neticiler piyasaya daha fazla i\u015f tedarik eder.<\/p>\n\n\n\n<p>Yeni teknolojiler bu de\u011fer zincirinde ileti\u015fim maliyetlerini d\u00fc\u015f\u00fcrd\u00fc. <\/p>\n\n\n\n<p>Firmalar kademeli olarak s\u0131n\u0131rlar\u0131n\u0131 daha geni\u015fletti. Firma s\u0131n\u0131rlar\u0131n\u0131n zaman i\u00e7inde nas\u0131l geni\u015fledi\u011fini g\u00f6zlemlemek i\u00e7in 1930&#8217;lar\u0131n Ford Motor \u015firketinin 2018 Inter IKEA Grubu ile kar\u015f\u0131la\u015ft\u0131rmak gerekiyor.<\/p>\n\n\n\n<p>Henry Ford, \u015firketinin otomobil koltuk k\u0131l\u0131flar\u0131 i\u00e7in y\u00fcn tedarik eden koyun \u00e7iftliklerine sahipti. Ayr\u0131ca Detroit yak\u0131nlar\u0131ndaki \u015firketin geni\u015fleyen River Rouge \u00fcretim kompleksini besleyen demir ve k\u00f6m\u00fcr kargo \u015firketlerine de sahipti. \u015eirket, otomobil imalat\u0131na ili\u015fkin i\u015flemlerin \u00e7o\u011funu i\u00e7eride s\u00fcrd\u00fcrd\u00fc, \u00e7\u00fcnk\u00fc i\u015flem maliyetlerini, otomobil par\u00e7alar\u0131n\u0131 yapabilecek bir d\u0131\u015f tedarik\u00e7i bulma maliyeti \u00e7ok daha y\u00fcksekti.<\/p>\n\n\n\n<p>1943&#8217;te \u0130sve\u00e7&#8217;te kurulan IKEA&#8217;n\u0131n uluslararas\u0131 geni\u015flemesi, 1963&#8217;te Norve\u00e7&#8217;te ve sonra 1969&#8217;da Danimarka&#8217;da k\u00fc\u00e7\u00fck ma\u011fazalar\u0131n kurulmas\u0131yla ba\u015flad\u0131. Tarife ve tarife d\u0131\u015f\u0131 engellerin azalt\u0131lmas\u0131, IKEA&#8217;n\u0131n k\u00fcresel de\u011fer zincirleri olu\u015fturmas\u0131na izin verdi. \u0130nternet teknolojisinin ortaya \u00e7\u0131k\u0131\u015f\u0131 bu zincirleri k\u00fcresel a\u011flara d\u00f6n\u00fc\u015ft\u00fcrd\u00fc: IKEA, \u00fcr\u00fcnlerinin bir\u00e7o\u011funu online teklif verme yoluyla tedarik ediyor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan firmalar, IKEA\u2019n\u0131n tedarik\u00e7i a\u011f\u0131n\u0131n bir par\u00e7as\u0131 durumundalar. Yetmi\u015f y\u0131ldan uzun bir s\u00fcrede, y\u0131ll\u0131k 42 milyar ABD dolar\u0131 k\u00fcresel sat\u0131\u015f gelirini elde etti.<\/p>\n\n\n\n<p>Deloitte\u2019in Dijital \u00fcretim i\u015fletmesi tan\u0131m\u0131; \u201cyaln\u0131zca birbirine ba\u011fl\u0131 de\u011fil, ayn\u0131 zamanda fiziksel d\u00fcnyada daha fazla ak\u0131ll\u0131 eylemi s\u00fcrd\u00fcrmek i\u00e7in bilgiyi ileten, analiz eden ve kullanan\u201d bir \u015firkettir. Bu i\u015fletmeler, kalite iyile\u015ftirme, yasal uyumluluk, \u00e7eviklik ve \u00fcretkenli\u011fi art\u0131rmak i\u00e7in en kritik i\u015f s\u00fcre\u00e7lerini kolayca otomatikle\u015ftirebilir, standartla\u015ft\u0131rabilir ve kontrol edebilirler. IKEA \u00f6rne\u011fi gibi.<\/p>\n\n\n\n<p>Gelecekte, teknolojinin her anlamda art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, b\u00fcy\u00fck veri, sanal ger\u00e7eklik, yapay zeka ile daha \u00fcst\u00fcn ve sofistike olmas\u0131n\u0131 bekleyebiliriz. <\/p>\n\n\n\n<p><em>De\u011fer zincirinde kimler kimlerle nas\u0131l etkile\u015fim i\u00e7indeler? <\/em><\/p>\n\n\n\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm yaln\u0131zca verilerle de\u011fil, onunla ne yapt\u0131\u011f\u0131n\u0131z, onu nas\u0131l kulland\u0131\u011f\u0131m\u0131zla da ilgilidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, imalat \u015firketleri, hammadde edinerek ve faydal\u0131 bir \u015feyler \u00fcretmek i\u00e7in kullanarak de\u011ferlerini yarat\u0131rlar. Perakendeciler, bir dizi \u00fcr\u00fcn\u00fc bir araya getirerek ve bunlar\u0131 m\u00fc\u015fteriler i\u00e7in uygun bir \u015fekilde, bazen de uygun odalar veya ki\u015fisel al\u0131\u015fveri\u015f \u00f6nerileri gibi servislerle pazarl\u0131yorlar. Sigorta \u015firketleri, daha b\u00fcy\u00fck reas\u00fcrans politikalar\u0131n\u0131n \u00f6ng\u00f6rd\u00fc\u011f\u00fc m\u00fc\u015fterilere poli\u00e7eler sunmay\u0131 hedefler. Burada, daha b\u00fcy\u00fck politikalar\u0131 m\u00fc\u015fteri dostu bir \u015fekilde paketliyorlar ve kitlelere da\u011f\u0131t\u0131yorlar. <\/p>\n\n\n\n<p>Kendi \u015firketinizin nas\u0131l de\u011fer yaratt\u0131\u011f\u0131n\u0131 ve daha fazla de\u011fer katman\u0131n yollar\u0131n\u0131 aramak, rekabet\u00e7i bir strateji geli\u015ftirmenin kritik unsurlar\u0131ndan biridir.<\/p>\n\n\n\n<p>De\u011fer zinciri, bir kurulu\u015fun m\u00fc\u015fterileri i\u00e7in de\u011fer yaratmak i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi faaliyetler b\u00fct\u00fcn\u00fcd\u00fcr. Porter, \u015firketlerin t\u00fcm faaliyetlerini incelemek ve nas\u0131l ba\u011flant\u0131 kurdu\u011funu g\u00f6rmek i\u00e7in kullanabilecekleri genel ama\u00e7l\u0131 bir de\u011fer zinciri \u00f6nermi\u015ftir. De\u011fer zinciri faaliyetlerinin ger\u00e7ekle\u015ftirilme \u015fekli maliyetleri belirler ve kar\u0131 etkiler, b\u00f6ylece bu ara\u00e7 kurulu\u015funuz i\u00e7in de\u011fer kaynaklar\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>Harvard Business School&#8217;dan Michael E. Porter, de\u011fer zinciri kavram\u0131n\u0131 ilk tan\u0131tan ki\u015fi oldu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"2697\" data-permalink=\"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/2019-01-16\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?fit=1706%2C693&amp;ssl=1\" data-orig-size=\"1706,693\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2019-01-16\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?fit=300%2C122&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?fit=700%2C284&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"1706\" height=\"693\" src=\"https:\/\/i1.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?fit=700%2C284\" alt=\"\" class=\"wp-image-2697\" srcset=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?w=1706&amp;ssl=1 1706w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?resize=300%2C122&amp;ssl=1 300w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?resize=768%2C312&amp;ssl=1 768w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?resize=1024%2C416&amp;ssl=1 1024w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-16.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption> <br><em>Porter\u2019\u0131n De\u011fer Zinciri <\/em><\/figcaption><\/figure>\n\n\n\n<p>Birincil faaliyetler do\u011frudan bir \u00fcr\u00fcn\u00fcn veya hizmetin fiziksel olarak yarat\u0131lmas\u0131, sat\u0131\u015f\u0131, bak\u0131m\u0131 ve deste\u011fi ile ilgilidir. Destek faaliyetleri ana i\u015flevleri desteklemektedir. Her bir destek veya ikincil aktivitenin her birincil aktivitede rol alabilece\u011fini g\u00f6stermektedir. \u00d6rne\u011fin, sat\u0131nalma, belirli faaliyetlere sahip i\u015flemleri desteklemekte, ayn\u0131 zamanda di\u011fer faaliyetlerle pazarlama ve sat\u0131\u015f yapmay\u0131 da desteklemektedir.<\/p>\n\n\n\n<p>Porter, \u201cRekabet avantaj\u0131 bir firmaya bir b\u00fct\u00fcn olarak bak\u0131larak anla\u015f\u0131lmaz\u201d der, \u201cBir firman\u0131n \u00fcr\u00fcn\u00fcn\u00fc tasarlama, \u00fcretme, pazarlama, teslim etme ve destekleme konusunda ger\u00e7ekle\u015ftirdi\u011fi bir\u00e7ok faaliyetten bu avantaj kaynaklanmaktad\u0131r. Bu faaliyetlerin her biri bir firman\u0131n g\u00f6receli maliyet pozisyonuna katk\u0131da bulunabilir ve farkl\u0131la\u015fma i\u00e7in bir temel olu\u015fturabilir.\u201d<\/p>\n\n\n\n<p><em>De\u011fer zinciri analizi yap\u0131l\u0131rken neler g\u00f6z \u00f6n\u00fcne al\u0131nmal\u0131?<\/em><\/p>\n\n\n\n<p><em>Maliyet avantaj\u0131:<\/em> Birincil ve destek faaliyetlerini belirledikten sonra, i\u015fletmeler her bir faaliyet i\u00e7in maliyet fakt\u00f6rlerini tan\u0131mlamal\u0131d\u0131r. Daha yo\u011fun emek gerektiren bir faaliyet i\u00e7in, bu fakt\u00f6rleri i\u015fin ne kadar h\u0131zl\u0131 tamamland\u0131\u011f\u0131n\u0131, \u00e7al\u0131\u015fma saatlerini, \u00fccret oranlar\u0131n\u0131 vb. i\u00e7erebilir. \u0130\u015fletmeler daha sonra bir alanda maliyetler azal\u0131yorsa, bunun ba\u015fka bir alana da etkisi olabilece\u011fini bilerek, faaliyetler aras\u0131ndaki ba\u011flant\u0131lar\u0131 tan\u0131mlamal\u0131d\u0131r. \u0130\u015fletmeler daha sonra maliyetleri azaltmak i\u00e7in f\u0131rsatlar belirleyebilirler.<\/p>\n\n\n\n<p><em>Farkl\u0131la\u015fma avantaj\u0131:<\/em> M\u00fc\u015fteriler i\u00e7in en fazla de\u011feri yaratan faaliyetleri belirlemek \u00f6nceliktir. Bunlar aras\u0131nda g\u00f6receli pazarlama stratejilerinin kullan\u0131lmas\u0131, \u00fcr\u00fcnler ve sistemler hakk\u0131nda bilgi sahibi olmak, telefonlara daha h\u0131zl\u0131 cevap vermek ve m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak yer alabilir. Bir sonraki ad\u0131m, de\u011feri geli\u015ftirmek i\u00e7in bu stratejileri de\u011ferlendirmektir. M\u00fc\u015fteri hizmetlerine odaklanmak, \u00fcr\u00fcnleri ve hizmetleri ki\u015fiselle\u015ftirmek i\u00e7in se\u00e7enekleri art\u0131rmak, te\u015fvikler sunmak ve \u00fcr\u00fcn \u00f6zellikleri eklemek, etkinlik de\u011ferini art\u0131rman\u0131n yollar\u0131ndan baz\u0131lar\u0131d\u0131r. Son olarak, i\u015fletmeler s\u00fcrd\u00fcr\u00fclebilecek farkl\u0131la\u015fmalar\u0131 tan\u0131mlamal\u0131 ve en y\u00fcksek de\u011feri katmal\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130deal olarak, de\u011fer zinciri analizi, maksimum verimlilik ve karl\u0131l\u0131k i\u00e7in optimize edilebilecek alanlar\u0131 belirlemenize yard\u0131mc\u0131 olur. M\u00fc\u015fterilerin, i\u015finize sad\u0131k kalabilecek g\u00fcvende ve g\u00fcvende hissetmelerini sa\u011flamak, her \u015feyin mekani\u011fi ile birlikte \u00f6nemlidir. \u0130\u015fletmenizin \u00fcr\u00fcn kalitesini ve etkinli\u011fini analiz ederek ve de\u011ferlendirerek, maliyetinizle birlikte, i\u015fletmeniz iyile\u015ftirmek i\u00e7in stratejiler bulabilir ve uygulayabilirsiniz.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde do\u011fal olarak bu stratejilerden biri de dijital d\u00f6n\u00fc\u015f\u00fcmd\u00fcr. <\/p>\n\n\n\n<p><em>Dijital d\u00f6n\u00fc\u015f\u00fcmden ne anl\u0131yoruz?<\/em><\/p>\n\n\n\n<p>\u0130\u015flem g\u00fcc\u00fcn\u00fcn katlanarak artmas\u0131,ileti\u015fim bant geni\u015fli\u011fi ve depolama kapasitesi g\u00fcn\u00fcm\u00fcz\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn teknolojik temelidir.<\/p>\n\n\n\n<p>Dijital bilgilerin nas\u0131l i\u015flenebilece\u011fi, iletilebilece\u011fi ve saklanabilece\u011fi konusundaki ola\u011fan d\u0131\u015f\u0131 geli\u015fmeler hakk\u0131nda \u00fc\u00e7 temel yasa mevcut. Bu yasalar dijital bilgi y\u00f6netiminin temel y\u00f6nlerini ele al\u0131yor: i\u015flem, ileti\u015fim ve depolama. Moore yasas\u0131 ile ba\u015flayal\u0131m. Bu kanunun s\u00f6yledi\u011fi \u015fey, her 18 ayda bir, bilgisayar\u0131n\u0131z\u0131n bilgileri i\u015fleme konusunda iki kat\u0131 g\u00fcc\u00fcne sahip olaca\u011f\u0131d\u0131r.<br>\nYani bir silikon \u00e7ipte, her 18 ayda bir, \u00e7ipe s\u0131\u011facak transist\u00f6r miktar\u0131n\u0131 iki kat\u0131na \u00e7\u0131karabilece\u011fimizi s\u00f6yler Moore kanunu.Ger\u00e7ek \u015fu ki, bu \u00f6zg\u00fcn form\u00fclasyonda bu yasa<br>\nmeydan okur \u00e7\u00fcnk\u00fc bir noktadaki y\u00fczeye ne kadar fazla say\u0131da transist\u00f6r s\u0131\u011farsa, kuantum etkilerinin meydana geldi\u011fi y\u00fcksek bir yo\u011funlu\u011fa ula\u015f\u0131r ve i\u015flemcinin \u00e7al\u0131\u015fmas\u0131 i\u00e7in tasarlanan y\u00f6ntemi durdurulabilir, yani \u00e7ip bir noktadan sonra \u00e7al\u0131\u015fmayabilir.. \u00c7ipleri 2 boyuttan 3 boyuta ta\u015f\u0131y\u0131p tasarlama bi\u00e7imimizi de\u011fi\u015ftirebiliriz. Silikon yerine, kulland\u0131\u011f\u0131m\u0131z malzemeyi grafit kullanarak de\u011fi\u015ftirebiliriz, hatta yakla\u015f\u0131m\u0131 k\u00f6kten de\u011fi\u015ftirebilir ve kuantum hesaplamaya gidebiliriz.<\/p>\n\n\n\n<p>ikinci yasa Butters yasas\u0131 olarak bilinir. Bu yasa, bir optik fiberden \u00e7\u0131kan veri miktar\u0131n\u0131n dokuz ayda bir iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu nedenle, iletim ekipman\u0131 y\u00fckseltmeleri hari\u00e7, optik bir a\u011f \u00fczerinden biraz iletim yapman\u0131n maliyeti her dokuz ayda bir yar\u0131 yar\u0131ya azalmaktad\u0131r. Saniyedeki tipik h\u0131zlar\u0131 ve megabaytlar\u0131 bir g\u00fcnl\u00fck \u00f6l\u00e7e\u011finde yeniden \u00e7izerseniz, d\u00fcz bir \u00e7izgi g\u00f6r\u00fcr\u00fcz, bu da y\u0131llar i\u00e7inde \u00fcstel bir art\u0131\u015f anlam\u0131na gelir. ADSL, VDSL gibi kablolu veya 3G, LTE gibi kablosuz ve daha yak\u0131n zamanda, 5G gibi, di\u011fer ileti\u015fim ortamlar\u0131 i\u00e7in bu kanunun bir \u00e7e\u015fitlemesi var. <\/p>\n\n\n\n<p>\u00dc\u00e7\u00fcnc\u00fc yasa Kryder kanunu olarak adland\u0131r\u0131l\u0131r. Bu yasa sabit disk depolama kapasitesine bakar ve sabit s\u00fcr\u00fcc\u00fcn\u00fcn santimetrekaresinde depolanan veri miktar\u0131n\u0131n 13 ayda bir ikiye katland\u0131\u011f\u0131n\u0131 belirtir. En az\u0131ndan, 90&#8217;lar\u0131n sonunda ve 2000&#8217;lerin ba\u015f\u0131nda, Mark Kryder g\u00f6zlemini form\u00fcle etti\u011fi zaman, durum buydu. E\u011filim asl\u0131nda her 16 veya 17 ayda bir ikiye katland\u0131. Ama yine de, bu Moore yasas\u0131ndan bile daha h\u0131zl\u0131. Belki baz\u0131lar\u0131n\u0131z 2000&#8217;li y\u0131llar\u0131n ba\u015flar\u0131nda b\u00fcy\u00fck bloklar\u0131 hat\u0131rl\u0131yorsunuz, bir g\u00fc\u00e7 kayna\u011f\u0131n\u0131 takmam\u0131z\u0131 ve bununla yar\u0131m terabayt veya bir terabayt veri depolamam\u0131z\u0131 gerektiriyordu. \u015eimdi, bir harici terabayt depolama cihaz\u0131, bir pasaport boyutunda ve bir santim kal\u0131nl\u0131\u011f\u0131nda. Tabii ki, bu yasa teorik teknoloji potansiyelini a\u00e7\u0131klar. <\/p>\n\n\n\n<p>Kanunlarin bu potansiyeli sadece bir k\u0131sm\u0131, cihazlar i\u00e7in performans iyile\u015ftirmeye gider. \u00d6te yandan, di\u011fer k\u0131sm\u0131, t\u00fcketici maliyetlerini d\u00fc\u015f\u00fcr\u00fcr, b\u00f6ylece bilgisayarlar, internet ba\u011flant\u0131s\u0131 ve depolama kapasitesi sadece daha iyi de\u011fil, ayn\u0131 zamanda daha ucuz hale gelir.<\/p>\n\n\n\n<p>Bir zamanlar, bir\u00e7ok sava\u015fa girmi\u015f sava\u015f\u00e7\u0131 olan bir Hintli kral vard\u0131. Bir g\u00fcn yorucu bir kavgadan d\u00f6nerken o\u011flunu sahada kaybetti\u011fini \u00f6\u011frendi. B\u00fcy\u00fck bir \u00fcz\u00fcnt\u00fc hissetti ve kalesine \u00e7ekilmeye karar verdi. Bu, Lahur Sessa adl\u0131 konuklar\u0131ndan birinin kendisine bir satran\u00e7 tahtas\u0131 sunmas\u0131na kadar aylarca s\u00fcrd\u00fc. Kral oyunu \u00e7ok sevdi, ne isterse istesin adama vermeye karar verdi. Sessa nazik ve al\u00e7akg\u00f6n\u00fcll\u00fc bir \u015fekilde satran\u00e7 tahtas\u0131n\u0131n ilk karesi i\u00e7in bir tane pirin\u00e7, ikinci kareye iki tane, \u00fc\u00e7\u00fcnc\u00fcye d\u00f6rt tane, sonra sekiz tane.. Satran\u00e7 tahtas\u0131ndaki  64 kare bitinceye kadar b\u00f6yle devam etmek istedi\u011fini a\u00e7\u0131klad\u0131. Size hikayenin sonunu s\u00f6ylemeden \u00f6nce, Sessa&#8217;n\u0131n ne kadar pirin\u00e7 istedi\u011fini tahmin etmenizi istiyorum. \u0130lk olarak, ger\u00e7ek bir hesaplama yapmadan, sezgisel tahmininiz nedir? Mesela tahtan\u0131n \u00fczerindeki pirin\u00e7ler futbol topu kadar a\u011f\u0131r m\u0131 olurdu? Tam bir s\u00fct ine\u011fi kadar m\u0131 yoksa bir Boeing 747 dolusu mu? Sezgisel cevab\u0131n ne oldu\u011funu akl\u0131n\u0131zda g\u00f6rmek i\u00e7in birka\u00e7 saniye duraklayabilirsiniz. Hemen hemen herkesin sezgisi b\u00fcy\u00fck oranda miktar\u0131 hafife almakt\u0131. Bunun nedeni, zihinlerimizin, \u00fcstel de\u011fi\u015fimden ziyade do\u011frusal de\u011fi\u015fimi tahmin etmeye adapte edilmi\u015f olmas\u0131d\u0131r. Do\u011frusal de\u011fi\u015fim, 1&#8217;den 2&#8217;ye 3&#8217;e ge\u00e7ti\u011fimizde veya onu 2&#8217;den 4&#8217;e 6&#8217;ya kadar artt\u0131rd\u0131\u011f\u0131m\u0131zda ger\u00e7ekle\u015fir.\u00dcstel de\u011fi\u015fiklik, ancak, n. ad\u0131mda, n&#8217;in g\u00fcc\u00fcn\u00fcn 2&#8217;sinde oldu\u011fumuz zamand\u0131r. B\u00f6ylece 2&#8217;den 2&#8217;ye 4&#8217;e, 8, 16, 32, 64&#8217;e yani 2<sup>64-1<\/sup> e ge\u00e7iyoruz.  \u015eimdi, hesaplamay\u0131 yaparsan\u0131z,  2<sup>63<\/sup> =9,223,372,036,854,775,80 toplam d\u00fcnya biyok\u00fctlesi ile ayn\u0131 b\u00fcy\u00fckl\u00fckte oldu\u011funu g\u00f6receksiniz. Hikayenin sonunu duymak isteyenler i\u00e7in, iki versiyonu var. Kral\u0131n zekice soruyu makul \u015fekilde \u00f6d\u00fcllendirdi\u011fi veya Sessa&#8217;n\u0131n \u00e7ok uzun ya\u015famad\u0131\u011f\u0131..<\/p>\n\n\n\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm kavram\u0131 asl\u0131nda farkl\u0131 insan gruplar\u0131na farkl\u0131 \u015feyler ifade ediyor. Kurul d\u00fczeyinde veya \u015firket \u00e7ap\u0131nda bak\u0131ld\u0131\u011f\u0131nda bir stratejidir; dijital bir vizyon ve strateji olu\u015fturmak anlam\u0131na gelir.<\/p>\n\n\n\n<p><em>Operasyonel<\/em> bir bak\u0131\u015f a\u00e7\u0131s\u0131yla, hizmet sunmaya kat\u0131lacaklar\u0131 ve bunun i\u00e7in gereken ara\u00e7lar\u0131 belirlemek ile ilgilidir.<\/p>\n\n\n\n<p>Ve <em>program y\u00f6netimi<\/em> a\u00e7\u0131s\u0131ndan, zaman\u0131nda ve uygun maliyetli uygulamaya odaklanmakt\u0131r.<\/p>\n\n\n\n<p>Yani, dijital d\u00f6n\u00fc\u015f\u00fcm yaln\u0131zca verilerle de\u011fil, onunla ne yapt\u0131\u011f\u0131n\u0131zla da ilgilidir. <\/p>\n\n\n\n<p>Strateji konusu tamamen zeka, say\u0131sal ve a\u011f\u0131n birlikte montaji ile ilgilidir.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"2698\" data-permalink=\"https:\/\/oyasanli.com\/oyasblog\/2019\/01\/19\/dijital-donusum\/2019-01-19\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?fit=1040%2C571&amp;ssl=1\" data-orig-size=\"1040,571\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2019-01-19\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?fit=300%2C165&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?fit=700%2C384&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"1040\" height=\"571\" src=\"https:\/\/i1.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?fit=700%2C384\" alt=\"\" class=\"wp-image-2698\" srcset=\"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?w=1040&amp;ssl=1 1040w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/2019-01-19.png?resize=1024%2C562&amp;ssl=1 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption> <br><em>Gartner &#8211; Digital transformation &amp; Technology innovation by David Cearley<\/em><br><\/figcaption><\/figure>\n\n\n\n<p>Stratejik teknoloji trendleri i\u015fletmeye \u00f6nemli de\u011ferleri sa\u011flarken bozulma, bozma potansiyeline de sahiptir. Kurumsal mimari ve teknoloji inovasyon liderleri f\u0131rsatlar\u0131 belirlemek, tehditlere kar\u015f\u0131 koymak ve rekabet avantaj\u0131 yaratmak i\u00e7in bu yeni trendleri do\u011fru de\u011ferlendirmelidir.<\/p>\n\n\n\n<p>\u0130novasyon h\u0131zla devam edecek, ancak geli\u015fmekte olan \u00fclkelerin gelecek ekonomisinde rekabet edebilmelerini sa\u011flamak i\u00e7in h\u0131zl\u0131 harekete ge\u00e7meleri gerekecektir. Teknolojinin faydalar\u0131ndan yararlanmak ve en k\u00f6t\u00fc y\u00f6nlerini, aksakl\u0131klar\u0131 gidermek i\u00e7in \u00f6zellikle insan sermayesinin yap\u0131 ta\u015flar\u0131 olan sa\u011fl\u0131k ve e\u011fitim alanlar\u0131nda, insanlara da yat\u0131r\u0131m yapmak zorunda kal\u0131nacakt\u0131r. Ne yaz\u0131k ki \u00e7ok fazla \u00fclke bu kritik yat\u0131r\u0131mlar\u0131 yapm\u0131yor.<\/p>\n\n\n\n<p>\u0130\u015fin de\u011fi\u015fen do\u011fas\u0131na uyum sa\u011flamak, sosyal s\u00f6zle\u015fmeyi yeniden d\u00fc\u015f\u00fcnmeyi de gerektirir. \u0130stihdam durumlar\u0131ndan ba\u011f\u0131ms\u0131z olarak, insanlara yat\u0131r\u0131m yapman\u0131n ve onlar\u0131 koruman\u0131n yeni yollar\u0131na ihtiyac\u0131m\u0131z var. Oysa geli\u015fmekte olan \u00fclkelerdeki be\u015f ki\u015fiden d\u00f6rd\u00fc sosyal korumayla ya\u015faman\u0131n ne demek oldu\u011funu hen\u00fcz bilmiyor. Kay\u0131t d\u0131\u015f\u0131 sekt\u00f6rde \u00e7al\u0131\u015fan 2 milyar insan &#8211; istikrarl\u0131 \u00fccret istihdam\u0131, sosyal g\u00fcvenlik a\u011flar\u0131 veya e\u011fitimin yararlar\u0131 taraf\u0131ndan korunmadan &#8211; yeni \u00e7al\u0131\u015fma kal\u0131plar\u0131 ve son yeniliklerle bir ikilem kat\u0131l\u0131yor.<\/p>\n\n\n\n<p>Hamburg\u2019daki son Ak\u0131ll\u0131 D\u00f6n\u00fc\u015f\u00fcm etkinli\u011finde konu\u015furken, Justinussen, \u00f6nce maliyetlerinize ve gelirlerinize odaklanman\u0131n ve iyile\u015ftirilmesi gereken alanlar\u0131 bulman\u0131n ve daha sonra hedeflerimize ula\u015fmam\u0131z\u0131 sa\u011flayacak ara\u00e7lara bakman\u0131n \u00f6nemli oldu\u011funu s\u00f6yledi. \u201cYeni teknolojiyi benimsemek hedefin kendisi de\u011fil\u201d dedi, \u201c\u00d6nemli oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum (sadece \u00e7e\u015fitli yeni teknolojilerin benimseme seviyelerine bak\u0131n) ve odakl\u0131 kalmaya ihtiyacimiz var ama d\u0131\u015far\u0131da ne oldu\u011funu bilmek i\u00e7in de g\u00f6zlerimizi a\u00e7\u0131k tutmal\u0131y\u0131z, bu t\u00fcm yeni teknolojileri benimsedi\u011fimiz anlam\u0131na gelmez\u201d<\/p>\n\n\n\n<p>\u0130htiya\u00e7lar do\u011frultusunda a\u015f\u0131r\u0131ya ka\u00e7madan i\u015fe uygun d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek maliyet ve gelirimizde gerekli iyilikleri sa\u011flayacakt\u0131r. Bu bir yandandan da bildi\u011fimiz ve bilmedi\u011fimiz pek \u00e7ok riski de devre d\u0131\u015f\u0131 b\u0131rakacakt\u0131r. Teknolojiye artan ba\u011f\u0131ml\u0131l\u0131k, ba\u015far\u0131s\u0131z olmas\u0131 durumunda i\u015f kesintisi tehdidinin artmas\u0131 demektir. Kurulu\u015flar\u0131n i\u015f s\u00fcreklili\u011fi, BT \/ A\u011f felaket kurtarma, siber esneklik ve kriz y\u00f6netimi gibi alanlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gerekir.<\/p>\n\n\n\n<p>Ger\u00e7ek \u015fu ki, d\u00f6n\u00fc\u015f\u00fcm \u00e7abucak kazanmak i\u00e7in de\u011fil de uzun vadede zaman, \u00e7aba ve sab\u0131r gerektiriyor. Bu d\u00f6n\u00fc\u015f\u00fcm program\u0131n\u0131 ba\u015fka bir BT projesi olarak ya da belgeleri doldurmak i\u00e7in bir giri\u015f \/ \u00e7\u0131k\u0131\u015f tepsisi gibi kullanmamal\u0131s\u0131n\u0131z. \u0130\u015fletmeler dijital d\u00f6n\u00fc\u015f\u00fcmlerini bir yolculuk olarak g\u00f6rmeliler. Dijital d\u00f6n\u00fc\u015f\u00fcm ticaretin,i\u015fin yap\u0131l\u0131\u015f \u015feklinin teknoloji ile say\u0131sal d\u00f6n\u00fc\u015f\u00fcm\u00fcd\u00fcr. <\/p>\n\n\n\n<p>Riskler k\u00fclt\u00fcrel de\u011fi\u015fim eksikli\u011fi, i\u015fletim modeli de\u011fi\u015fikli\u011finin eksikli\u011fi, benimsenmesi i\u00e7in yanl\u0131\u015f teknolojinin se\u00e7ilmesidir. Riskleri bertaraf edebilmek i\u00e7in d\u00f6n\u00fc\u015f\u00fcme t\u00fcm i\u015fletme \u00e7al\u0131\u015fanlar\u0131 kat\u0131lmal\u0131d\u0131r. Kurulu\u015fun bu d\u00f6n\u00fc\u015f\u00fcm, de\u011fi\u015fim i\u00e7in iyi donan\u0131ml\u0131 ve  yetenekli y\u00f6neticilere, nereye gittikleri konusunda ortak bir vizyona sahip ve oraya ula\u015fmak i\u00e7in ortak \u00e7al\u0131\u015fma becerisinde  \u00e7apraz fonksiyonlu bir ekip ihtiyaci vardir. <\/p>\n\n\n\n<p>\u015eirketler bulut kullanmak gibi d\u0131\u015f kaynak kulland\u0131klar\u0131nda, riskleri de d\u0131\u015f kaynak olarak kulland\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorlar. K\u00fc\u00e7\u00fck \u015firketler, office 365 gibi bir bulut kulland\u0131klar\u0131nda, verilerin bulutta oldu\u011fu i\u00e7in herhangi bir veri ihlali olu\u015fma durumu bulunmad\u0131\u011f\u0131n\u0131 san\u0131yorlar. Yeni teknolojilerin riskleri iyi analiz edilmeli. <\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm\u00fc d\u00fczenlemek, sonu\u00e7lar\u0131 koordine etmek ve anla\u015fmazl\u0131klar\u0131 \u00e7\u00f6zmek ba\u015fl\u0131 ba\u015f\u0131na tam zamanl\u0131 bir i\u015ftir. Bir\u00e7ok kurulu\u015f i\u015fle ilgili benzeri g\u00f6r\u00fclmemi\u015f bir anlay\u0131\u015fa sahip olan onlarca y\u0131ll\u0131k operasyonel y\u00f6netim deneyimi olan liderler ve \u00fcst d\u00fczey y\u00f6neticileri bar\u0131nd\u0131rmalar\u0131na ra\u011fmen, eger bu lider ve y\u00f6neticilerin d\u00f6n\u00fc\u015f\u00fcm\u00fcn d\u00fczenlenmesi konusunda herhangi bir deneyimi yok ise ya da kendi rutin i\u015flerine daha \u00e7ok zaman ay\u0131r\u0131yorlar ise risk y\u00fcksektir<\/p>\n\n\n\n<p><em>D\u00f6n\u00fc\u015f\u00fcm ba\u015far\u0131s\u0131 i\u00e7in 5 ad\u0131m;<\/em><\/p>\n\n\n\n<p>KARAR VER<br>G\u00d6ZLE<br>KAYNAKLAR<br>KAVRA<br>\u00d6\u011eREN<\/p>\n\n\n\n<p>Neticede Dijital d\u00f6n\u00fc\u015f\u00fcm bir stratejidir; dijital bir vizyon ve strateji olu\u015fturmak anlam\u0131na gelir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Kaynaklar: <\/p>\n\n\n\n<p><a href=\"https:\/\/www.iea.org\/energyaccess\/database\/\">https:\/\/www.iea.org\/energyaccess\/database\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/conferences\/emea\/enterprise-architecture-uk\/agenda\/featured-topics\/digital-transformation?ef_id=Cj0KCQiAjszhBRDgARIsAH8Kgvd_vJd2rwPigxl78HscgXtOhFpWhZzfl8c9e-ERF_Uv5mgT6el1ga8aAt48EALw_wcB:G:s&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=EVT_EMEA_2019_EPAEU19_CPC_SEM1_BRAND&amp;gclid=Cj0KCQiAjszhBRDgARIsAH8Kgvd_vJd2rwPigxl78HscgXtOhFpWhZzfl8c9e-ERF_Uv5mgT6el1ga8aAt48EALw_wcB\">Gartner<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.mindtools.com\/pages\/article\/newSTR_66.htm\">Porter\u2019\u0131n De\u011fer Zinciri<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/fathom.world\/video-2-mins-digitalisation-not-solution-without-knowing-problem\/\">Problemi bilmeden dijatal d\u00f6n\u00fc\u015f\u00fcm \u00e7\u00f6z\u00fcm de\u011fil<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/socialnomics.net\/2019\/01\/08\/digital-transformation-statistics-2019\/\">Dijital d\u00f6n\u00fc\u015f\u00fcm istatistikleri<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.information-age.com\/digital-transformation-insights-dataart-123477856\/\">Dijital d\u00f6n\u00fc\u015f\u00fcm<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www-cio-com.cdn.ampproject.org\/v\/s\/www.cio.com\/article\/3332028\/digital-transformation\/digital-transformation-is-more-than-a-slogan.amp.html?amp_js_v=0.1#referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=From%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.cio.com%2Farticle%2F3332028%2Fdigital-transformation%2Fdigital-transformation-is-more-than-a-slogan.html\">Dijital d\u00f6n\u00fc\u015f\u00fcm slogandan daha fazlas\u0131 <\/a><br><\/p>\n\n\n\n<p><a href=\"http:\/\/www.worldbank.org\/en\/publication\/wdr2019\">http:\/\/www.worldbank.org\/en\/publication\/wdr2019<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcne nas\u0131l geldi\u011fimizi anlamak i\u00e7in end\u00fcstriyel devrimlerle ba\u015flamak laz\u0131m belki. Bu devrimler hakkinda bilgisi olmayan var mi? Eminim hepinizin ge\u00e7mi\u015ften az \u00e7ok haberi vard\u0131r, yoksa okuyup \u00f6\u011frenebilirsiniz; Ilk Sanayi Devriminden G\u00fcn\u00fcm\u00fcze Ben mainframe zaman\u0131ndan yani 3 cu devrim zamanindan bug\u00fcne geldim. 59 do\u011fumluyum 76\u2019da lise\u2019den mezun oldum, 81\u2019de \u00e7al\u0131\u015fmaya ba\u015flad\u0131m, 82\u2019de \u00fcniversiteden mezun oldum. 2003&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2695,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"aside","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":[]},"categories":[174,428],"tags":[396,394,112,390,389,392,395,391,398],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2019\/01\/1B4FE8A9-B2E6-492D-8D07-2BA1B0C7E3B6-MOTION.gif?fit=568%2C758&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4aIZ6-Hs","jetpack-related-posts":[{"id":2517,"url":"https:\/\/oyasanli.com\/oyasblog\/2018\/09\/30\/egitimde-dijital-degisim\/","url_meta":{"origin":2694,"position":0},"title":"Egitimde Dijital Degisim","date":"September 30, 2018","format":"aside","excerpt":"Istanbul Univeritesi'nin duzenledigi Future Learning Conference'inda 14 Eylul 2018'de yaptigim sunumun pdf dosyasi\u00a0uzerinde 'Sesli' linklerine tiklayarak sunumu dinleyebilirsiniz. Konferans'ta diger ulkelerin yaptiklari sunumlar ile benzerlikler buldum. Bu projemi daha once Istanbul Ticaret Odasi'nda Tubitak'a da sunmustum. Dinleyen kisi basvurmaya deger buldugunu ve mutlaka basvurmami soylemisti (2013) Destekleyecek egitim kurumu bulamadigim\u2026","rel":"","context":"In &quot;IT Journals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2018\/09\/41647150_524931161268442_277395908830691328_n.jpg?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2495,"url":"https:\/\/oyasanli.com\/oyasblog\/2018\/08\/25\/ilk-sanayi-devriminden-gunumuze\/","url_meta":{"origin":2694,"position":1},"title":"Ilk Sanayi Devriminden G\u00fcn\u00fcm\u00fcze","date":"August 25, 2018","format":"aside","excerpt":"\u0130lk sanayi devrimi yakla\u015f\u0131k 1760'tan 1840'a kadar uzan\u0131yordu. Demiryollar\u0131n\u0131n in\u015fas\u0131 ve buhar makinesinin icad\u0131yla tetiklenendi, mekanik \u00fcretime ba\u015fland\u0131. 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda ve 20. y\u00fczy\u0131l\u0131n ba\u015flar\u0131nda ba\u015flayan ikinci sanayi devrimi, elektrik ve montaj hatt\u0131n\u0131n geli\u015fmesiyle birlikte, seri \u00fcretime olanak tan\u0131d\u0131. \u00dc\u00e7\u00fcnc\u00fc sanayi devrimi 1960'larda ba\u015flad\u0131. Genellikle bilgisayar veya dijital devrim olarak\u2026","rel":"","context":"In &quot;IT Journals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2016\/12\/robot2-SanJoseMuseumofArt.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8650,"url":"https:\/\/oyasanli.com\/oyasblog\/2020\/05\/21\/r-giris-2\/","url_meta":{"origin":2694,"position":2},"title":"R- Giri\u015f devam\u0131","date":"May 21, 2020","format":"aside","excerpt":"http:\/\/oyasanli.com\/oyasblog\/2018\/11\/09\/r-giris\/Ba\u015flarken baz\u0131 ta\u015flar yerine oturmam\u0131\u015ft\u0131.. San\u0131r\u0131m art\u0131k daha hakimim.. Ger\u00e7ekle\u015ftirdi\u011fim projeyi de ekleyece\u011fim. \u015eimdilik projenin \u0130ngilizce versiyonunun videosunu haz\u0131rl\u0131yorum.\u0130lerlemek i\u00e7in benim a\u00e7\u0131mdan gerekli olan ger\u00e7ek hayatla ba\u011flant\u0131l\u0131 bir proje - Covid19 grafikleri gibi- ve \u00f6\u011frenmeye devam edebilece\u011fim kaynaklar gerekli.Ger\u00e7ek proje olunca \u00f6\u011frenme daha anlaml\u0131 ve daha kal\u0131c\u0131 oluyor. Kaynaklara gelince\u2026","rel":"","context":"In &quot;IT Journals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2016\/12\/robot1-Techmuseumofinnovation.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2478,"url":"https:\/\/oyasanli.com\/oyasblog\/2018\/05\/03\/istanbul-universitesi-fen-fakultesi-matematik-bolum-paneli-17-nisan-2018\/","url_meta":{"origin":2694,"position":3},"title":"Istanbul Universitesi Fen Fakultesi Matematik bolum paneli &#8211; 17 Nisan 2018","date":"May 3, 2018","format":"aside","excerpt":"Panelde konusmak uzere Matematik bolumunun Matematik klubu tarafindan ogrencilere yol gosterici olmak icin davet edildim. Davete cok sevindim ve cok gururlandim. Elimden geldigince dogru hazirlanmak istedim, cunku ogrencilerimiz gelecegimiz. Panel'de soyleyeceklerime dogru karar verebilmek icin once biraz arastirma yaptim. Gecen sene toplam 60.000 mulakat yapilmis ve neticesinde 20.000 ogretmen atanmis.\u2026","rel":"","context":"In &quot;Moments&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2018\/05\/IMG_20180417_133030.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5096,"url":"https:\/\/oyasanli.com\/oyasblog\/2019\/12\/23\/istatistik\/","url_meta":{"origin":2694,"position":4},"title":"\u0130statistik","date":"December 23, 2019","format":"aside","excerpt":"istatistik_PPT_OYA Yukar\u0131da ba\u015flang\u0131\u00e7 olarak belirlenen ilk \u00fcniteyi \u00e7al\u0131\u015f\u0131rken haz\u0131rlad\u0131\u011f\u0131m k\u0131sa bir \u00f6zeti slaytlarla mevcut.","rel":"","context":"In &quot;IT Journals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2016\/02\/IMG_20160227_154151i.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9846,"url":"https:\/\/oyasanli.com\/oyasblog\/2020\/08\/16\/what-is-next-12\/","url_meta":{"origin":2694,"position":5},"title":"What is next?","date":"August 16, 2020","format":"aside","excerpt":"Still in digital era and trying to digitize everything.. with bitcoin money is becoming a digital entity. And now China is trying and testing digital Yuan. 'The move, announced by the Ministry of Commerce, expands the\u00a0coverage area for testing the cyber currency\u00a0to a potential user base of around 400 million,\u2026","rel":"","context":"In &quot;IT Journals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oyasanli.com\/oyasblog\/wp-content\/uploads\/2020\/08\/141ys-1.jpg?fit=577%2C1024&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/posts\/2694"}],"collection":[{"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":5,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/posts\/2694\/revisions"}],"predecessor-version":[{"id":2709,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/posts\/2694\/revisions\/2709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/media\/2695"}],"wp:attachment":[{"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/media?parent=2694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/categories?post=2694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oyasanli.com\/oyasblog\/wp-json\/wp\/v2\/tags?post=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}